Creating Shared Value Campaign
Creating Shared Value Campaign
Stan Group is a leading Hong Kong conglomerate founded in 1994, with diversified operations in property, hospitality, retail, financial services, and social-purpose innovation. It manages a substantial property portfolio and champions sustainable development through its “Creating Shared Value” philosophy.
Client
Stan Group
Stan Group
Year
2020
Category
Campaign Identity
Background
Background
The “Creating Shared Value” campaign required a visual identity that embodies the symbiotic relationship between business success and societal wellbeing, while clearly distinguishing four sub-focus areas: Talent, Youth, Community, and Senior.
The “Creating Shared Value” campaign required a visual identity that embodies the symbiotic relationship between business success and societal wellbeing, while clearly distinguishing four sub-focus areas: Talent, Youth, Community, and Senior.
Background
The “Creating Shared Value” campaign required a visual identity that embodies the symbiotic relationship between business success and societal wellbeing, while clearly distinguishing four sub-focus areas: Talent, Youth, Community, and Senior.
Solution
Solution
The campaign logo replaces the double “O” in “Common Good” with an infinity symbol, representing cyclical shared value. Four sub-logos use consistent gradient themes for unity and differentiation. Overlapping vibrant circles in a bold blue-red palette symbolise interconnected stakeholders and harmonious synergies; the red complements Stan Group’s core brand blue, creating a natural extension while applied cohesively across campaign materials.
The campaign logo replaces the double “O” in “Common Good” with an infinity symbol, representing cyclical shared value. Four sub-logos use consistent gradient themes for unity and differentiation. Overlapping vibrant circles in a bold blue-red palette symbolise interconnected stakeholders and harmonious synergies; the red complements Stan Group’s core brand blue, creating a natural extension while applied cohesively across campaign materials.
Solution
The campaign logo replaces the double “O” in “Common Good” with an infinity symbol, representing cyclical shared value. Four sub-logos use consistent gradient themes for unity and differentiation. Overlapping vibrant circles in a bold blue-red palette symbolise interconnected stakeholders and harmonious synergies; the red complements Stan Group’s core brand blue, creating a natural extension while applied cohesively across campaign materials.
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